Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has over 1.85 billion users. Most users check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it daily. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.

Facebook advertising is the most targeted form of advertising

A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.

Facebook Ads Are Cheap

Seriously, they’re practically free! Well, not quite. In fact, the reason you need to advertise is because getting traction from organic activity on your business page won’t yield results. Just take a look at the graph below, which unfortunately proves that the days of organic reach are long gone; your posts just aren’t showing up in your fans’ Facebook newsfeed:

On the bright side, Facebook ads tend to cost a fraction of what other online marketing channels cost. For instance, WordStream’s Paid Acquisition Coordinator, Brett McHale, ran a Facebook remarketing campaign for his sister’s small business and was able to reach 200 people who visited her site with just $5 per day. Pretty impressive.

If you’re strapped for cash, just ensure that you set reasonable daily Facebook budgets so you don’t exceed what you’re able to spend.

“It’s not a question of how much Facebook costs, but how far your money will go,” says Brett. “If you go into Facebook advertising with a clear focus and follow a simple strategy, the cost-efficiency of the platform will astound you.”

If you want us to build you a high performing Facebook ad campaign fill in the form below and we will contact you.