Direct Response Marketing

admin — Wed, 17 Jun 2020 03:37:16 +0000

What is Direct Response Marketing?

Direct response marketing is a type of sales technique designed to evoke an on-the-spot response and encourage a prospective customer to take action by opting in the advertiser’s offer. Unlike other marketing types, the direct response requires little or no time waiting to see measurable results. Advertisers are able to access performance from the moment the campaign is launched. Direct response marketing facilitates the delivery of a “call to action” via direct or online interaction.

Direct response marketing could be found nearly in all forms of advertising, including TV commercials, print marketing (magazines, newspapers, etc.), radio spots, websites, and online ads. By creating an irresistible offer, advertisers push prospects through all marketing channels and generate leads. Lead generation is a process of converting strangers and passers-by into paying customers. The desired response massively depends on the goals of a specific ad. For instance, in exchange for the FREE offer the advertiser may ask a prospect to sign up, share contacts, register on a website, and so on.

In comparison to traditional advertising, which focuses on raising brand awareness and promoting a brand image, direct response campaigns expect the return on investment right away. With brand advertisement, it may take months or even years until consumers start recognising the company’s logo and start making purchases, whereas direct marketing is all about instant deals.

Direct response marketing generates results to the following :

Targeted website traffic
Brand awareness
A smart strategy to convert the enquiry on the landing page
Establish a lead generation infrastructure resulting in a new database
Landing Page user experience (UX)
Grow Sales
Split test Landing pages for Google Ads (PPC) and Social media campaigns
Boost conversion rate from lead to sale

Contact us today to implement this strategy in your business and EXPLODE your results.

How important are my client’s details?

admin — Mon, 25 Feb 2019 03:59:13 +0000

Collecting and storing customer information

Collecting and storing information about customers is essential to tailoring your customer service program and growing your business. However, there are legal requirements regarding what you can do with the information you have collected.

Privacy

Any customer information that you collect must comply with business privacy laws, whether you use this information or not. The laws also cover how you can store and use the information.

Collecting information

When collecting information about customers, try to find out what your customers are buying, why they are buying, and how often they are buying. Include any potential customers who have made enquiries about your goods or services.

There are many ways to collect information on your customers, including:

Order forms
Enquiries
Complaints
Warranty cards
Customer rewards programs
Customer satisfaction surveys
Feedback cards
Customer competitions
Your website.

Order forms

Order forms let customers order a specific product or service that your business is unable to supply immediately, and are a good way to collect customer information.

If your business stocks products with specific ‘release dates’, consider using pre-order forms to collect customer information. By filling out a pre-order form, a customer makes a commitment to buy a product and will often pre-pay for it.

Enquiries

It’s good business practice to record the details of any customer enquiries so you can follow them up. Enquiries also give you an opportunity to collect customer information and mention your website, mailing list or social media pages.

Recording complaints

Use customer complaints as a way to collect customer information. Not only can you record the complaint, but also who made it, why, which staff member heard the complaint and what was done to resolve the problem.

Warranty cards

If your business has products or services that come with a warranty, you can use warranty cards to collect and store your customers’ information.

Customer rewards program

You can collect customer information by implementing a customer rewards program. For example, a customer VIP club could require customers to give you their details – they then receive 10% off purchases over $100.

Learn more about promotional activities and how they can help your business.

Customer satisfaction

To collect information on customer satisfaction, you could use survey cards where customers rate, for example, aspects of your service out of 5. The back of the card can ask for the customer’s personal details.

Feedback

Feedback cards can also be used to collect information. You can ask for feedback on specific aspects of your business or leave it open-ended, like a suggestion box. Again, the back of the card can request personal details. Share any positive or negative feedback you receive with staff.

Customer competitions

Customer competitions are an easy way to collect personal information. For example, have customers place their business cards in a box to go into a monthly draw to win a $20 voucher.

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