Good question. Why DO you need Internet marketing?

Before we answer that question, let’s answer this one: when was the last time you used a phone book?

*crickets chirping*

Exactly. These days, most people use the yellow pages more for propping up uneven table legs than for finding a local dry cleaner or dentist.

Why is the Internet better than a phone book?

The Internet is a reliable source of contact information because it’s more up-to-date than anything in print. If your company changes its address or phone number, you can update that information online with a few quick edits — meaning potential customers can still contact you or find you right away.

Another major benefit of the Internet is the ability to shop and sell online. Imagine if you told your grandparents that they could simply point to a company in a phone book and immediately have the product shipped to their home. Amazing, right?

But simply having a website isn’t enough.

Setting up a website is a great first step in the right direction. But it’s crucial to have a website that actually works well and looks appealing. If users can’t easily navigate your site and find what they’re looking for, your website might be doing more harm than good.

And even if you have the best website on the Internet, if no one knows about it then it won’t do you any good.

This is where Internet marketing comes in.

The basic goal of Internet marketing is to generate more leads for your business. Simply stated, it puts your company’s website in front of the right audience. From blogging and social media to strategic site design and pay-per-click campaigns, effective Internet marketing drives more quality traffic to your site.

Also called online marketing, it is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media.

It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle.

Online marketing is divided into different types:

Affiliate Marketing:

It is a marketing practice wherein a business pays an online retailer, e-commerce site or blog for each visitor or sales that these websites make for their brand.

Display Advertising:

This refers to advertisement banners that are displayed on other websites or blogs to boost traffic for their own content. This, in turn, can increase product awareness.

Email Marketing:

From the name itself, this is a marketing process that involves reaching out to your customers via email.

Inbound Marketing:

This type of Internet marketing involves sharing of free valuable content to your target market to convince them to become your loyal customer; Setting up a business blog could do this.

Search Engine Marketing:

This is a form of marketing that promotes a business through paid advertisement that appears on search engine result pages. This includes paid placement, contextual advertising, paid inclusion or through search engine optimisation.

Search Engine Optimisation:

Contrary to SEM, SEO uses the unpaid and natural process of promoting content on SERPs. This includes keyword research and placement, link building and social media marketing.

Social Media Marketing:

Based on its name, social media marketing is the process of promoting a website through various social networks like Facebook, Twitter, Google+, LinkedIn, Pinterest and more.

Why Internet Marketing is Important?

The Internet has the power to connect millions of people from around the world. Thus, it also has the capabilities to bring your business to millions of your target market worldwide. What makes this process a best inclusion to your promotional effort is the fact that you don’t need to shell out plenty of money.

In addition, the effectiveness of your campaign can be easily measured using web analytics and cost-volume-profit analysis tools. However, it requires you to learn the many facets of Internet marketing so that you’ll know whether your efforts are giving the return on investment that you want for your business.

Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has over 1.85 billion users. Most users check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it daily. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.

Facebook advertising is the most targeted form of advertising

A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.

Facebook Ads Are Cheap

Seriously, they’re practically free! Well, not quite. In fact, the reason you need to advertise is because getting traction from organic activity on your business page won’t yield results. Just take a look at the graph below, which unfortunately proves that the days of organic reach are long gone; your posts just aren’t showing up in your fans’ Facebook newsfeed:

On the bright side, Facebook ads tend to cost a fraction of what other online marketing channels cost. For instance, WordStream’s Paid Acquisition Coordinator, Brett McHale, ran a Facebook remarketing campaign for his sister’s small business and was able to reach 200 people who visited her site with just $5 per day. Pretty impressive.

If you’re strapped for cash, just ensure that you set reasonable daily Facebook budgets so you don’t exceed what you’re able to spend.

“It’s not a question of how much Facebook costs, but how far your money will go,” says Brett. “If you go into Facebook advertising with a clear focus and follow a simple strategy, the cost-efficiency of the platform will astound you.”

If you want us to build you a high performing Facebook ad campaign fill in the form below and we will contact you.