SEO vs PPC So someone might ask, why would I bother with all the time and resources needed for SEO when I can just buy my way to the top with PPC? The easiest answer is that PPC can be expensive. Paying for placement at the top of a page, Read More
Why do we need online marketing? Good question. Why DO you need Internet marketing? Before we answer that question, let’s answer this one: when was the last time you used a phone book? *crickets chirping* Exactly. These days, most people use the yellow pages more for propping up uneven table Read More
What is online marketing? Online marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the World Wide Web. There are two main sub channels of online marketing that utilise different angles to help a business promote themselves online. Below Read More
